Bayer Heritage Mortgage Case Study
Bayer Heritage FCU, headquartered in Proctor, WV, wanted to bring their members home. They partnered with Synergent Marketing Services for their “Home Sweet Home” campaign and used Transactional Data Mining (TDM) to determine their target list of members. Clean, modern design was used on the postcards and emails that were sent to 4,056 members.
The campaign was wildly successful. Bayer Heritage FCU saw a 40% increase in mortgage balances opened over the same period in the prior year. During the campaign period, 210 new mortgages were opened totaling $22,035,818, resulting in $6,245,067 more in balances than the prior year. The campaign paid for itself in just two weeks!
Category: Case Study
Services: Marketing
