Bayer Heritage Online Loan Case Study Case Study

Online product and service offerings are increasingly more popular nowadays, as they ensure quick and easy access at any user’s fingertips. In a MAC Award-winning effort to encourage members to take advantage of their online loan application, Bayer Heritage FCU partnered with Synergent’s Marketing Services team to carefully select the most optimal target audience to entice with auto loan rates as low as 1.74%, 0.25% off the rate when submitting an online application, and a $500 prize drawing. Through their partnership with Synergent Marketing Services, Bayer Heritage FCU ultimately found the right solutions to bring success to both those they serve within their community and the credit union itself.

Category: Case Study
Services: Marketing

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