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Bayer Heritage FCU Reboarding Campaign
Award-winning campaign brings in over $3 million in new auto loans.
Bayer Heritage FCU wanted to increase their auto lending portfolio and the number of checking accounts at their institution. They also wanted to remind their dedicated members about their auto loan and checking account offerings while providing incentives like cash back and low loan rates.
For years, Bayer Heritage FCU has worked with Synergent to create onboarding campaigns that get results. While onboarding informs new members of products and services available to them, reboarding targets loyal, long-term members to highlight the advantages of specific products they aren’t using, along with incentives to adopt them.
Together, Bayer Heritage FCU and Synergent worked to launch a creative, omnichannel campaign that leveraged member data to reach members most likely to take advantage of the offers.