Casco FCU Fuel & Equipment Loan Campaign Case Study
Unique fuel and equipment loan campaign filled members’ needs for everything from tools to home heating. The credit union experienced a 52% increase in this type of loan year-over-year!
Casco FCU knew there was a lending niche that needed to be filled. Serving a small New England community with hot summers and very cold winters, their personal and business members alike required equipment such as lawn mowers, tractors, generators, log splitters, snow blowers, and plows. And with fuel costs soaring, assistance with home heating also was a need that the credit union knew they could assist their members with. They partnered with Synergent’s award-winning Marketing Services team to launch a uniquely designed fuel and equipment loan campaign to meet the needs of their members.
Category: Case Study