Casco FCU Rewards Checking Case Study
Casco FCU, with over 8,500 members and $70 million in assets, wanted to offer members an impressive, branded, custom designed rewards platform. They had previously offered a rewards based account for many years through a third-party vendor. The program required manual transfers of files, and the credit union struggled with a process that resulted in daily time-consuming tasks, often at inconvenient times. Month-end posting of rewards was an arduous workflow. On top of all that, processing costs and fees were a financial barrier to providing member rewards and benefits.
Category: Case Study
Services: Marketing
