Franklin-Somerset FCU Auto Loan Campaign Case Study
Connecting with the right members yielded over $5 million in new auto loans, a 96% increase year-over-year!
Franklin-Somerset FCU, headquartered in Madison, ME, wanted their members to “save big.” They partnered with Synergent’s award-winning Marketing Services team to produce a tailored, creative campaign that encouraged their loyal members to transfer an existing auto loan or open a new auto loan with Franklin-Somerset FCU.
Category: Case Study
Services: Marketing
