Heart of Louisiana System Upgrade Campaign Case Study

Change is good, but converting to a new platform can be a major undertaking. Along with completing data transfers, bringing staff up to speed and training staff on the new system, how do you communicate important changes to members and staff?

Heart of Louisiana Credit Union, headquartered in Pineville, Louisiana, navigated challenges with simplicity, style, and fun. They partnered with Synergent to create a playful, meaningful conversion awareness campaign that made an impact. With fun themes like “Cruising into Change” and “All Aboard,” the campaign painted a picture of leaving a small rock of an island (their current system) and cruising to their new, all-inclusive resort (the new system). It also highlighted the new suite of products and services the upgrade would offer to members.

Category: Case Study
Services: Marketing

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