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Merrimack Valley Credit Union, with branches in Massachusetts and New Hampshire, operates in a competitive environment with many nearby financial institutions. It is imperative they stay ahead of the curve, so they decided to partner with Synergent Marketing Services for their latest marketing campaign. In an effort to use Synergent’s data mining abilities to the fullest, the credit union created detailed criteria to more finely target their membership. With a total audience of 7,702 members targeted, Merrimack Valley CU reached out with a winter-themed postcard displaying payment examples, programmed by Synergent’s Data Mining Specialist, along with a fun design and description of their offer.