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Mississippi FCU Credit Card Case Study

Increasing product usage and meeting members’ needs are top priorities for a credit union. Mississippi FCU wanted to encourage select members to transfer an existing credit card balance to their credit union. With the help of Synergent Marketing Services, they dug into their data and discovered the most optimal members to entice with low rates, an easy online application, and a special limited-time offer in this MAC Award winning campaign.

Mississippi FCU Credit Card Case Study
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