Northern ACH Auto Case Study Case Study

Northern Credit Union, headquartered in Watertown, NY, does not operate an indirect lending program, and noticed they were losing out on auto loans signed at dealerships and with other
financial institutions. They wanted to show the value of maintaining a credit union loan and launched a successful ACH auto loan recapture campaign that was run twice in 2016 and again in 2017! Altogether, this tri-phase campaign drove total new lending to over $14 million, far exceeding their initial goals!

Category: Case Study
Services: Marketing

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