Resource Center

Onboarding is an effective and systematic way of reaching out to new members. The process occurs within a 1–4 month period after a new member joins a credit union. Using a combination of phone calls, direct mail, and curated web experiences with email, landing pages and social media, points of contact are used to welcome new members and inform and educate them on products and services that best meet their needs and lifestyle.

• Improved member retention can decrease churn and create valuable relationships
• Increased cross-selling success creates greater product penetration
• Members feel more educated and closely connected to the credit union
• Satisfying additional financial needs for new members early in their membership makes them dramatically less likely to leave, improving the overall retention rate