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Oxford FCU was seeking a clever way to welcome new members to the Oxford FCU family while keeping their experience positive and educational. They understood that marketing plays a huge role in the way new members experience onboarding. Synergent’s data mining specialist assisted by offering a customized document on Oxford’s onboarding campaign performance through regular results reporting, which allowed them to adjust and shape the campaign as needed. More recently, Oxford transitioned their campaign to consider digital memberships to include a new audience segment. Overall, Oxford’s creative use of campaign data and insights led them to see increases in multiple areas of their marketing towards new members, such as email adoption, new member checking adoption, home and mobile banking adoption, and much more.