Palisades Mortgage Case Study
Data is powerful. Using data to target with precision the right members, with the right offer, at the right time helped Palisades Credit Union achieve great success in their home lending campaign.
By partnering with Synergent, they leveraged their own member data along with data from a list purchased from a credit bureau to determine which members would be most interested in refinancing an existing mortgage or opening a new mortgage with the credit union.
Category: Case Study