Seaboard Onboarding Case Study
Seaboard Federal Credit Union worked with Synergent to craft a robust onboarding campaign that included a custom award-winning design, automated emails, and personalized postcards. Among the credit union’s goals, they wished to encourage members to increase product and service activity, deposit volume, checking, and debit/credit card adoption. Since the campaign began, the credit union has made a total of $174,403 in interest income alone based on all the loans opened by new members after their first seven days of membership. With this and other successes from the campaign, Seaboard is able to continue prioritizing the needs of their members.
Category: Case Study