Tremont Personal Loan Case Study
Visions of Sugar Plums? Not quite, but Tremont CU had visions of campaign success that did come to fruition! The goal of Tremont CU was to increase their personal loan portfolio by 15% over the same period in the prior year by targeting members who did not have a personal loan and had not been denied a personal loan in the prior 12 months. Not only did they achieve their goal during the holiday season, with their themed campaign, they surpassed it with a 96% increase!
Category: Case Study