Credit unions of all sizes partner with Synergent to create innovative campaigns designed to reach members and be profitable. While these campaigns are already a “win,” formally being recognized with an award is icing on the cake.
The Marketing Association of Credit Unions (MAC) notified Synergent that at least one marketing campaign that it collaborated with a partner credit union on is receiving a MAC Award. Awardees will be announced in New Orleans on May 30 at the awards dinner held during the annual MAC Conference. The prestigious awards are judged by marketing, advertising, media, and social media experts from both inside and outside of the financial services industry. Entries are submitted in various categories, but all entries are eligible to win the coveted MACQUEE Best of Show Award.
“Synergent helps credit unions create quantifiable results that benefit members with relevant offers,” stated Doug MacDonald, Vice President of Synergent Marketing Services. “We target the right members, with the right offer, at the right time using data-driven research, analytics and targeted marketing techniques. Data, personalized messaging, and outstanding creative provide the results credit unions need to succeed. For a campaign to also receive a MAC award is an joint honor in cooperative partnership for the recipient credit union and Synergent.”