This year’s CUNA Marketing & Business Development Conference returns to an in-person format, taking place March 9-12 in Los Angeles.
Marketers from across the country will gather to collaborate with colleagues from across the country, explore trends being experienced within the industry, and to celebrate the credit unions who won a coveted Diamond Award.
We are proud to again support the event this year as a Bronze Level sponsor of the Refreshment/Networking Break.
Connecting With Credit Unions
We know attending a conference can be a busy time! For those who have registered, Synergent Account Executive Fred Barber will be reaching out with an offer to schedule a convenient time to meet virtually before or after the event.
“The days are jam-packed at any conference,” said Barber. “I want to reach out with a no-pressure offer to connect one-on-one at a convenient time to talk about areas such as personalized, integrated campaigns for mortgages, mergers, auto loans, credit cards, and onboarding, and how to best use member data to reach the right audience with the right offer.”
Episys Marketers
Many Episys Marketers attend the CUNA Marketing & Business Development Council Conference. While Synergent works with credit unions on any core platform, the Marketing Services team has unique experience in marketing for credit unions on the Symitar® Episys® core platform.
“Whether on the Episys core at Synergent or otherwise, we speak ‘Episys,’ and ‘data-driven marketing,’” said MacDonald. “This unique skillset, enhanced by our data mining capabilities, means we are able to reach the right members, with the right marketing message, at the right time, utilizing Episys core data. Our Email Marketing Platform API solutions seamlessly integrate with Episys for powerful, personalized, automated marketing. Synergent’s data mining team routinely works in Episys to unlock trends and target audiences, and we have customized PowerOn plugins that can be utilized from valuable marketing insights to driving meaningful results and ROI. As a focused provider of data-driven marketing services, Synergent provides innovative solutions to connect with members, no matter what core a credit union uses.”
Marketer’s Toolkits & Suite of Services
The Marketer’s Toolkit series remains a popular choice for credit unions to reference in both planning and brainstorming their future campaigns:
- Connecting Member Data to Email Marketing
- Transactional Data Mining
- Onboarding and Reboarding
- Conversion Communications
The Suite of Services also is a popular offering for credit unions of all sizes. It is a unique subscription set that unlocks the power of member data with automations to increase member engagement, product adoption, and utility. This perpetual, self-funding suite of services is designed to deliver results and ROI.
Diamond Awards
“We congratulate all of the credit unions who have been notified of their Diamond Award wins and look forward to networking with you,” enthused Doug MacDonald, Vice President of Synergent Marketing Services. “We received notification that five campaigns that we developed with partner credit unions will be honored and we are proud of our role in delivering award-caliber work to the credit unions we serve.”
The five credit unions who partnered with Synergent on their Diamond Award winning campaigns are:
- Acadia FCU | Fort Kent, ME | Membership Marketing
- Education First FCU | Beaumont, TX | Content Marketing
- Oxford FCU | Mexico, ME | Brand Awareness
- OTIS FCU | Jay, ME | Annual Reports
- Katahdin FCU | Millinocket, ME | Annual Reports
Congratulations to the award winners! We look forward to announcing the rankings once they are announced!
