Targeted marketing and transactional data mining go hand-in-hand. You first need to know who you want to target. Once that has been decided by using data analytics, creating the message and getting that message to your members is the next step. By considering your audience, business goals, strategy, and delivery tactics, targeted marketing delivers messages to members that resonate.

• Who is your target audience?
• What is your business goal?
• What is your strategy?
• What tactics will you use?