A Direct Case for Direct Mail!

The Chief Marketing Officers (CMO) Council shares facts and stats that show that Direct Marketing is alive and well!  Here are some of our favorites:

  • A Direct Mail Information Service report highlights that over three quarters of direct mail is opened by the recipients – 63% read the contents
  • Targeted directed mail boasts a 4.4% response rate compared to emails response rate of .12%
  • 74% of B2B Marketers rate direct mail as very effective!
  • A case for pairing email marketing with direct mail: a study by the Direct Marketing Association (DMA) stated that marketing email volumes reached an all-time high during the first half of last year, with more than three million of the messages being sent monthly on average

Direct Marketing Services is helping credit unions utilize the power of both email and direct mail marketing, helping credit unions gain bottom line results, enhance member relationships, and leveraging member data for enhanced, full-service marketing!

Explore our case studies on how credit unions have seen real results! From increasing auto loans over 2 times the previous year’s total, to an ROI of $1,036.12 in new lending dollars for every marketing campaign dollar spent, the direct marketing proof is in the results!