Three Campaigns Win CUNA Diamond Awards

If you’re lucky enough to be part of the credit union industry, you’ve already won. You’re helping members access the tools and resources that empower them to live their best financial lives. You’re making a difference in your community. You embody the People Helping People philosophy that is the cornerstone of the credit union movement.

Being formally awarded is a great feeling and Synergent has been notified that our team helped three credit unions create CUNA Diamond Award-winning campaigns this year! Rankings will be announced at the upcoming CUNA Marketing & Business Development Council Conference in Orlando, FL.

The prestigious CUNA Diamond Awards recognize outstanding marketing and business development achievements in the credit union industry. The following projects that received Diamond Awards were created by Synergent Marketing Services in collaboration with the credit unions we serve:

Brand Awareness: Reboarding Campaign
Connected Credit Union
Augusta, Maine
Assets: $45,583,934 | Members: 3,870
Connected CU wanted to increase retention and product penetration within their membership. Over an eight-month period, Connected CU completed an automated email and direct mail reboarding campaign that played on their brand with the theme, “Connect to What Matters Most.” The creative elements were designed to portray moments in life that each member could relate to while focusing on products they were most likely to adopt, such as checking, eServices, and refinancing.

Annual Report
Katahdin Federal Credit Union
Millinocket, Maine
Assets: $76,368,616 | Members: 7,968

Each year, Katahdin FCU creates a theme for their annual report that can also be incorporated at their annual meeting. Their goal is to create excitement and foster engagement to encourage members to attend. This year’s theme focused on growth, with the title “Growing One Member at a Time.” The creative design used whimsical bubbles as a focal point due to the subliminal message they convey. Bubbles grow without losing integrity, they float with ease (indicative of the credit union’s ability to be nimble and change), and they reflect their surroundings. Production costs were reduced by using only two colors on pages inside the report.

Brand Awareness: Onboarding Campaign
Sebasticook Valley Federal Credit Union
Pittsfield, Maine
Assets: $123,896,165 | Members: 11,816

Sebasticook Valley FCU recognized that many new members were not aware of all of the products and services available to them. In launching an automated onboarding campaign, the goal was to welcome new members while increasing product penetration and member retention. During their first 30 days of membership, new members received a personalized postcard with an outdoorsy theme that used words like “discover,” “explore,” and “navigate” to suggest action the member could take in adopting additional products and services.

Congratulations to all of this year’s CUNA Diamond Award Winners!

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