Filling a Niche, Meeting Members’ Lending Needs

Unique fuel and equipment loan campaign filled members’ needs for everything from tools to home heating.

Casco Federal Credit Union (FCU) knew there was a lending niche that needed to be filled. Serving a small New England community with hot summers and very cold winters, their personal and business members alike
required equipment such as lawn mowers, tractors, generators, log splitters, snow blowers, and plows. And with fuel costs soaring, assistance with home heating also was a need that the credit union knew they could assist their members with.

They partnered with Synergent’s award-winning Marketing Services team to launch a fuel and equipment loan campaign uniquely designed to meet the needs of their members. During the eight-week campaign, targeted members identified through data mining were encouraged to open an equipment and/or fuel loan with the credit union. Postcards and emails communicated enticing rates as low as 4.99%. A unique URL was included to conveniently allow members to apply online for this limited time offer. During the campaign period, there was a 52% increase in total fuel and equipment loan balances opened during the same period in the prior year!

By recognizing a lending opportunity that would help their members, Casco FCU achieved success. And while that is reward enough, the campaign also was recognized with a CUNA Marketing & Business Development Council Conference Diamond Award!

“Our credit union serves a unique population in a climate that swings from one extreme to the other,” said Nichole Frazier, Executive Vice President and Chief Lending Officer for Casco FCU. “Providing a low-interest loan option to our members to use towards fuel and equipment helped our neighbors so much. The Synergent team made it easy, helping us with strategy, design, and tracking. Winning a Diamond Award for this campaign was so exciting and it was truly an honor to receive this recognition.”

Campaign Services

Synergent was pleased to provide the following services for this campaign:

  • Comprehensive Creative Concept and Design
  • Copywriting and Message Development
  • Companion Email and Template Development
  • Targeted Data Extract and Data Mining
  • Full-Color Postcards and Postage
  • List Preparation and Mailing Services
  • Tracking, Monitoring, and Reporting
  • Unique URL Tracking

Learn More

Download the case study to learn more about how Casco FCU reached its members. Then, contact us to get started on your next campaign!

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