Accolades Continue for Auto Lending Campaign

Once in a while, a very special marketing campaign comes along that far exceeds all expectations – and then continues on its trajectory of success. Back in January, we reported that in 2016, Northern CU in Watertown, NY, partnered with Synergent Direct Marketing Services to launch a cost effective ACH data mining campaign. Running three… Read more »

Helping Credit Unions Provide the Best Member Service

  Today’s communication tools allow for easy interaction, any time, any place, but personal interactions remain an integral part of our service standard. Whether between our company and partner credit unions, or with the third-party vendors we partner with and endorse, face-to-face interaction is irreplaceable. Ted Bilke, CEO of Symitar, recently spent time at Synergent’s… Read more »

Targeted Marketing Campaigns for Credit Unions: HELOCs

Credit unions have access to more data than ever before. Why not leverage your data to create targeted marketing campaigns that benefit your members – and your credit union? Whether using raw data extracts, core system data, or a combination of the two, campaigns can be tailored to narrow your communications to reach the right… Read more »

Core Integration & Innovation Through Partnership

When completing everyday tasks such as updating your schedule, checking your email, shopping, or conducting mobile banking, do you think about the technology that allows you to complete these tasks? Don’t feel guilty if the answer is “no.” We expect to be able to easily get done all of the things on our to-do lists,… Read more »

Synergent Campaigns Receive National Recognition with CUNA Diamond Awards

Five campaigns from credit unions that partner with Synergent Direct Marketing Services received prestigious Diamond Awards at the 24th Annual Credit Union National Association (CUNA) Marketing & Business Development Council Conference recognition dinner on March 31 in San Antonio, Texas. The Diamond Award recognizes outstanding marketing and business development achievements in the credit union industry…. Read more »

Reflecting on Credit Unions

After 25 years as CEO of Synergent and the Maine Credit Union League, and 44 total years of service to the organization, John Murphy will be retiring. Before his departure, Mainebiz interviewed Murphy  for his thoughts and perspective on credit unions in Synergent’s home state of Maine and the industry at large. Credit Union Growth… Read more »

Summer Skip-A-Pay

The days are getting longer, we’re digging out the patio furniture, and we look forward to April showers turning to May flowers. Summer is known for fun in the sun, barbecues, family road trips, and switching from the heating to the cooling season. Depending on what credit union members have planned for the summer, this… Read more »

University Credit Union Signs 10-Year Renewal Agreement with Synergent for the Episys Core Processing Solution

Synergent is pleased to announce that University Credit Union has signed a 10-year renewal agreement for the Episys Core Processing Solution with Synergent Technology Services. University Credit Union also has renewed their agreement for additional Synergent services, including share draft and ECC processing, and card services. Based in Orono, ME, University Credit Union has $276… Read more »

Outsourcing Your Core

Times have changed. New York may be the city that never sleeps, but credit unions and the services that they offer don’t either. No longer leading 9-to-5 institutions, credit union executives know that today’s members want access to services 24/7. These services are often delivered through mobile or desktop apps. Meeting these demands requires tech… Read more »