“People will forget what you said, people will forget what you did, but people will never forget how you made them feel” – Maya Angelou
We’re living in a time when consumers are flooded with messaging. Streaming services…
Every credit union possesses a unique advantage that well-funded fintechs and large banks find difficult to duplicate: a genuine, personal connection to members. Preserving this differentiation requires more than good intentions; it calls for a deliberate, data-driven…
In today's competitive financial landscape, credit union marketing directors, CEOs, and product managers face a common, frustrating challenge: generic marketing campaigns that fall flat. You've seen the low ROI, the difficulty in segmenting members, and the inability...
In today’s financial landscape, offering a basic online banking platform isn't enough. Modern credit union members, especially younger generations, expect a seamless, personalized, and engaging digital experience. When this falls short, members may feel disconnected,...
For credit union marketing directors and payments managers, the growing popularity of digital wallets presents both a challenge and a significant opportunity. With the digital wallet transaction volume projected to increase significantly, these payment methods are no...
Save the Date! 2026 Synergent Connect Conference August 10-11, 2026Â |Â Portland, Maine We can't wait to see you! Mark your calendar for the next Synergent Connect Conference. The agenda, speaker information, lodging details, and more will be shared as the information...
For over two decades, Shannan Heacock, Senior Client Success Manager – Marketing, has been an integral part of Synergent, helping credit unions connect with their members in meaningful ways. In her role, Heacock is at the forefront of developing tailored marketing strategies and solutions that drive member engagement and growth for credit unions.
(As Seen on CUInsight) - In today's crowded financial marketplace, lasting impressions are everything. Members are looking for visual experiences that align with their lifestyles, and bold, creative design can be a powerful tool to help credit unions stand out. By...
And just like that, 2024 is another year passed, and 2025 is here! As we look to the year ahead, this is the perfect time to assess your marketing plans and strategies for the year ahead. What's working? What are some new tactics to consider? Each year, we release our...
(As Seen on CUInsight) - Reaching members is challenging. Adding to the challenge, with ever-growing competition (while attention spans decrease), credit unions compete with well-funded, aggressive, innovative, and increasingly all-digital FinTechs. Credit unions that...
(As Seen on CUInsight) - Getting noticed is not always easy. But in the competitive landscape of banking services, having people know your credit union’s name is rarely enough. People need to know who you are, why you are before they’ll truly trust you with their...
(As seen on CUInsight) - Credit unions play a unique role in the financial ecosystem, offering members a local community-focused alternative to traditional banking. In an era dominated by data-driven decision-making, credit unions are increasingly able to harness the...
