And just like that, 2024 is another year passed and 2025 is here! As we look to the year ahead, this is the perfect time to assess your marketing plans and strategies for the year ahead. What's working? What are some new tactics to consider? Each year, we release our...
(As Seen on CUInsight) - Reaching members is challenging. Adding to the challenge, with ever-growing competition (while attention spans decrease), credit unions compete with well-funded, aggressive, innovative, and increasingly all-digital FinTechs. Credit unions that...
(As Seen on CUInsight) - Getting noticed is not always easy. But in the competitive landscape of banking services, having people know your credit union’s name is rarely enough. People need to know who you are, why you are before they’ll truly trust you with their...
(As seen on CUInsight) - Credit unions play a unique role in the financial ecosystem, offering members a local community-focused alternative to traditional banking. In an era dominated by data-driven decision-making, credit unions are increasingly able to harness the...
Are your plans in place for member communications for 2024? Whether you want a second set of eyes on the marketing plan you’ve prepared or need to get started on your marketing content plan for the year, kickoff 2024 with Synergent. Our Marketing Services team is...
Where did 2023 go? As we look to ring in a brand-new year, it is a great time to assess the tried-and-true marketing tools and strategies that continue to perform well, along with some new approaches to consider. By analyzing our data and hearing credit union feedback...
As credit unions, you have a lot on your plates. Financial technology is moving at a rapid pace, member expectations continue to grow, and day-to-day operations are vast. At Synergent, we are part of your team. Our focus is on helping you with operational solutions,...
We had a great time seeing credit union partners from across the country for this two-day event that was packed with valuable information presented by industry-renowned speakers and subject matter experts. Credit union staff members had the opportunity to learn about...
October 11-13 brings back the APEX Conference, co-hosted by the Cooperative Credit Union Association and the Credit Union League of Connecticut. We couldn’t be more excited to connect with credit unions from Massachusetts, New Hampshire, Rhode Island, Delaware, and...
Each day, there are over 3.4 billion touchpoints for every consumer in the world, encompassing the ways contact is made by a brand, which can include, emails, direct mail, advertising, and beyond. This is a figure that has more than doubled in just five years! When...
Unique fuel and equipment loan campaign filled members’ needs for everything from tools to home heating. Casco Federal Credit Union (FCU) knew there was a lending niche that needed to be filled. Serving a small New England community with hot summers and very cold...
In the credit union industry, the Credit Union National Association (CUNA) Diamond Awards are significant. On March 28, credit union marketers from across the country gathered in Orlando for the annual Diamond Dinner and Awards Presentation held during the annual CUNA...
