Marketing

The Power of a Unified Voice: Why Cooperative Marketing Is a Competitive Advantage for Credit Unions

Jul 20, 2026 | Blog, Marketing, Partners

The financial services landscape has never been more crowded. Everywhere you look, a new building is being raised or a flashier ad is popping up on your television or in your social media feed. Consumers are inundated with advertising from national banks, local community banks, fintech companies, and online lenders who are all competing for their business, their attention, and their loyalty.

Case Study: Lisbon Community FCU Auto Lending Campaign

May 20, 2026 | Blog, Marketing

The credit union experienced a 27% loan increase year-over-year during the campaign period!Members were encouraged to “hit the road” and start their adventure with Lisbon Community FCU by taking advantage of an auto loan offer featuring a 4.5% APR, regardless of...

Case Study: Central Maine FCU Rebrand

Mar 10, 2026 | Awards, Blog, Marketing

It’s inevitable: As time passes, markets evolve, member expectations change, and even the strongest credit union brand can become dated. Holding onto an outdated identity can quietly hold an organization back, especially when it no longer reflects who they are today,...

Working With AI Intentionally as a Marketing Writer

Jan 6, 2026 | Artificial Intelligence, Blog, Marketing

For those outside our field, “marketing” sounds like one specialty area. But for those of us who are marketers, we understand that the term is shorthand for many areas of expertise. Writers, strategists, videographers, photographers, and graphic designers are among the many roles marketing encompasses…

12 Days of Marketing

Dec 1, 2025 | Blog, Marketing

‘Tis the season for great marketing! The Synergent Marketing Solutions team knows the holiday season is also planning season for many credit unions. Whether you’re mapping out your marketing strategy, reviewing your budget, or refreshing your campaigns for the year...

Marketing the Credit Union Difference Across Generations Through Values, Purpose, and Belonging

Nov 18, 2025 | Blog, Marketing, Member Engagement, Partners

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel” – Maya Angelou

We’re living in a time when consumers are flooded with messaging. Streaming services…

Cultivating Connection: How Strategic Engagement Strengthens Member Loyalty

Oct 21, 2025 | Blog, Marketing, Member Engagement, Partners

Every credit union possesses a unique advantage that well-funded fintechs and large banks find difficult to duplicate: a genuine, personal connection to members. Preserving this differentiation requires more than good intentions; it calls for a deliberate, data-driven…

From Generic to Genuine: How Personalized Marketing Transforms Credit Unions

Sep 25, 2025 | Blog, Data Mining, Marketing, Member Engagement

In today's competitive financial landscape, credit union marketing directors, CEOs, and product managers face a common, frustrating challenge: generic marketing campaigns that fall flat. You've seen the low ROI, the difficulty in segmenting members, and the inability...

From Transactions to Relationships: Your Guide to a Member-First Digital Strategy

Sep 22, 2025 | Blog, Digital Banking, Marketing, Member Engagement, Technology

In today’s financial landscape, offering a basic online banking platform isn't enough. Modern credit union members, especially younger generations, expect a seamless, personalized, and engaging digital experience. When this falls short, members may feel disconnected,...

Digital Wallet Adoption for Credit Unions: A Guide to Driving Top-of-Wallet Presence

Aug 26, 2025 | Blog, Digital Wallet, Marketing, Payments

For credit union marketing directors and payments managers, the growing popularity of digital wallets presents both a challenge and a significant opportunity. With the digital wallet transaction volume projected to increase significantly, these payment methods are no...

Recap: Synergent Connect 2025

Aug 14, 2025 | Blog, Conference/Workshop, Core Processing, Education, Marketing, Partners, Payments, Synergent Updates, Technology

Save the Date! 2026 Synergent Connect Conference August 10-11, 2026 | Portland, Maine We can't wait to see you! Mark your calendar for the next Synergent Connect Conference. The agenda, speaker information, lodging details, and more will be shared as the information...

Employee Spotlight: Shannan Heacock, Senior Client Success Manager – Marketing

Mar 6, 2025 | Blog, Employee Spotlight, Marketing

For over two decades, Shannan Heacock, Senior Client Success Manager – Marketing, has been an integral part of Synergent, helping credit unions connect with their members in meaningful ways. In her role, Heacock is at the forefront of developing tailored marketing strategies and solutions that drive member engagement and growth for credit unions.

Marketing

The Power of a Unified Voice: Why Cooperative Marketing Is a Competitive Advantage for Credit Unions

Case Study: Lisbon Community FCU Auto Lending Campaign

Case Study: Central Maine FCU Rebrand

Working With AI Intentionally as a Marketing Writer

12 Days of Marketing

Marketing the Credit Union Difference Across Generations Through Values, Purpose, and Belonging

Cultivating Connection: How Strategic Engagement Strengthens Member Loyalty

From Generic to Genuine: How Personalized Marketing Transforms Credit Unions

From Transactions to Relationships: Your Guide to a Member-First Digital Strategy

Digital Wallet Adoption for Credit Unions: A Guide to Driving Top-of-Wallet Presence

Recap: Synergent Connect 2025

Employee Spotlight: Shannan Heacock, Senior Client Success Manager – Marketing

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