Targeted campaign exceeded the goal of a 5% year-over-year increase in debit card transactions. Casco Federal Credit Union, headquartered in Gorham, Maine, launched a multi-target campaign in December to increase debit card usage and mobile wallet adoption to,...
Marketing
Bayer Heritage FCU Certificate
Mar 28, 2024 | Case Study
With the holiday season approaching, Bayer Heritage Federal Credit Union wanted to offer a high-yield certificate special to promote goodwill in the community, increase member satisfaction, and advertise broadly to gain additional members. Bayer Heritage Federal...
Marketing Consulting
Mar 11, 2024 | Info Sheet
Marketing consulting helps credit unions strategically plan, execute, and analyze their marketing efforts. Consulting can range from focusing on a single initiative to creating a comprehensive multicampaign marketing plan. Complete strategic planning that aligns with...
Bayer Heritage FCU Reboarding Campaign
Feb 1, 2024 | Case Study
Award-winning campaign brings in over $3 million in new auto loans. Bayer Heritage FCU wanted to increase their auto lending portfolio and the number of checking accounts at their institution. They also wanted to remind their dedicated members about their auto loan...
Enhanced Statements
Nov 29, 2023 | Product Sheet
Whether through email or U.S. Mail, your members already are receiving statements. Are you leveraging this opportunity to connect with your members? Each month is a chance to share services, promotions, and to inform members of the benefits available to them. Enhanced...
Casco FCU Fuel & Equipment Loan Campaign
May 10, 2023 | Case Study
Unique fuel and equipment loan campaign filled members’ needs for everything from tools to home heating. The credit union experienced a 52% increase in this type of loan year-over-year! Casco FCU knew there was a lending niche that needed to be filled. Serving a small...
Award Winning Campaigns – 2023 Diamond Awards
Apr 12, 2023 | Product Sheet
If you’re lucky enough to be part of the credit union industry, you’ve already won. You’re helping members access the tools and resources that empower them to live their best financial lives. You’re making a difference in your community. You embody the People Helping...
Data Snapshot Analysis
Sep 8, 2022 | Product Sheet
The Data Snapshot Analysis, valued at $2,500, is a service to credit unions that shows the power their data holds. Synergent Marketing Services automates marketing solutions, allowing you to easily reach targeted members most likely to be interested in the promotion...
Mississippi FCU Credit Card Case Study
Aug 10, 2022 | Case Study
Increasing product usage and meeting members’ needs are top priorities for a credit union. Mississippi FCU wanted to encourage select members to transfer an existing credit card balance to their credit union. With the help of Synergent Marketing Services, they dug...
Marketer’s Toolkit – Symitar® Marketers
Feb 16, 2022 | Info Sheet
Your core is your credit union’s digital brain. All your critical information is housed on the core and impacts every task, process, employee, and member. We know firsthand how important your core processor is. Synergent partners directly with Jack Henry to provide...
2022 CUNA Diamond Award-Winning Marketing Campaigns
Feb 16, 2022 | Info Sheet
If you’re lucky enough to be part of the credit union industry, you’ve already won. You’re helping members access the tools and resources that empower them to live their best financial lives. You’re making a difference in your community. You embody the People Helping...
Seaboard Onboarding
Oct 6, 2021 | Case Study
Seaboard Federal Credit Union worked with Synergent to craft a robust onboarding campaign that included a custom award-winning design, automated emails, and personalized postcards. Among the credit union’s goals, they wished to encourage members to increase product...