Marketing

Data Snapshot Analysis

Jan 12, 2026 |

Member data housed in your core is incredibly valuable— a treasure trove of information. The insights this data provides can help reach specific audiences most likely to be interested in certain credit union promotions. This saves your credit union time, money, and...

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Casco FCU Synergent Rewards

Casco FCU Synergent Rewards

Nov 19, 2025 |

Casco FCU Expands ROI, Boosts Engagement, and Lowers Costs with Synergent Rewards Headquartered in Gorham, Maine, Casco Federal Credit Union selected Synergent Rewards, a Jack Henry™ Symitar® core-based rewards program designed to help credit unions build strong...

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Casco Federal Credit Union Mobile Wallet Campaign

Aug 9, 2024 |

Targeted campaign exceeded the goal of a 5% year-over-year increase in debit card transactions. Casco Federal Credit Union, headquartered in Gorham, Maine, launched a multi-target campaign in December to increase debit card usage and mobile wallet adoption to,...

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Bayer Heritage FCU Certificate

Mar 28, 2024 |

With the holiday season approaching, Bayer Heritage Federal Credit Union wanted to offer a high-yield certificate special to promote goodwill in the community, increase member satisfaction, and advertise broadly to gain additional members. Bayer Heritage Federal...

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Marketing Consulting

Mar 11, 2024 |

Marketing consulting helps credit unions strategically plan, execute, and analyze their marketing efforts. Consulting can range from focusing on a single initiative to creating a comprehensive multicampaign marketing plan. Complete strategic planning that aligns with...

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Bayer Heritage FCU Reboarding Campaign

Feb 1, 2024 |

Award-winning campaign brings in over $3 million in new auto loans. Bayer Heritage FCU wanted to increase their auto lending portfolio and the number of checking accounts at their institution. They also wanted to remind their dedicated members about their auto loan...

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Enhanced Statements

Nov 29, 2023 |

Whether through email or U.S. Mail, your members already are receiving statements. Are you leveraging this opportunity to connect with your members? Each month is a chance to share services and promotions with your members. It also is a valuable place to inform...

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Casco FCU Fuel & Equipment Loan Campaign

May 10, 2023 |

Unique fuel and equipment loan campaign filled members’ needs for everything from tools to home heating. The credit union experienced a 52% increase in this type of loan year-over-year! Casco FCU knew there was a lending niche that needed to be filled. Serving a small...

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Award Winning Campaigns – 2023 Diamond Awards

Apr 12, 2023 |

If you’re lucky enough to be part of the credit union industry, you’ve already won. You’re helping members access the tools and resources that empower them to live their best financial lives. You’re making a difference in your community. You embody the People Helping...

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Mississippi FCU Credit Card Case Study

Aug 10, 2022 |

Increasing product usage and meeting members’ needs are top priorities for a credit union. Mississippi FCU wanted to encourage select members to transfer an existing credit card balance to their credit union. With the help of Synergent Marketing Services, they dug...

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Marketer’s Toolkit – Symitar® Marketers

Feb 16, 2022 |

Your core is your credit union’s digital brain. All your critical information is housed on the core and impacts every task, process, employee, and member. We know firsthand how important your core processor is. Synergent partners directly with Jack Henry to provide...

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