Synergent Marketing Services has done it again! Our talented team has helped two credit unions—Merrimack Valley Credit Union and Bangor Federal Credit Union—create national award-winning campaigns using data mining and innovative marketing techniques. On May 30, the Marketing Association of Credit Unions (MAC) announced the winning entries during an awards ceremony at their annual conference… Read more »
Topic: Marketing
Five Campaigns Win CUNA Diamond Awards
It’s no secret: we create award-winning campaigns for credit unions of all sizes across the country. And while the ranking will be revealed at the upcoming CUNA Marketing & Business Development Council Conference in Las Vegas, the recipients have been announced. This year, our talented team helped five credit unions create Diamond Award-winning campaigns! To… Read more »
Mixing It Up & Leveraging Data: Omni-Channel, Data-Driven Marketing Gets Results
What’s old is new again! And what’s new is essential to today’s marketers. Print is not dead. Email is still one of the most cost-effective tools you can use, and there are ways to make your emails stand out to your audience. Regardless of the media that you choose to use to best reach your… Read more »
1st Annual Connect User Conference Brings the Synergent Family Together
Whether it’s connecting with members, products, services, or vendors, when it comes to credit unions, this is an industry that is 100% dedicated to connecting with people and helping them succeed. At Synergent’s 1st Annual Connect User Conference, the day focused on Synergent staff connecting in person with the credit unions it collaborates with every… Read more »
Creative & Profitable Marketing Receives NEDMA Awards
On July 23, four campaigns entered by Synergent’s Corporate Marketing and Marketing Services divisions were recognized with Awards for Creative Excellence from the New England Direct Marketing Association (NEDMA) at their 37th Annual Awards Show and Dinner at District Hall in Boston, MA. The winners of the prestigious NEDMA awards are selected based on their… Read more »
5 Ways to Create an Award-Winning Auto Lending Campaign
There are so many tools marketers have in the toolbox today. But what is the recipe for a profitable campaign? Don’t sell yourself short hoping to create a campaign that is just profitable; aim higher and plan a profitable and award-winning campaign! Case Study: Casco Federal Credit Union Gorham, ME | Assets: $67,723,502 | Members:… Read more »
Is Your Website ADA Compliant?
Title III of the Americans with Disabilities Act (ADA) provides that, “No individual shall be discriminated against on the basis of disability in the full and equal enjoyment of the goods, services, facilities, privileges, advantages, or accommodations of any place of public accommodation by any person who owns, leases (or leases to) or operates a… Read more »