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Members are on-the-go. Whether you’re informing new credit union members for the first time about the products and services your credit union provides or reminding longtime, established members of tools that they may have forgotten they have access to, consider launching your next onboarding/reboarding campaign with a focus on eServices. What is Onboarding and Reboarding?… Read more »
Topic: Marketing
Southbridge Credit Union Signs a Ten-Year Renewal with Synergent to Host Symitar’s Episys Core Processing Platform
Synergent is pleased to announce that Southbridge Credit Union has renewed its agreement with Synergent for hosted Symitar® Episys® core processing. The new contract extends Synergent’s partnership with Southbridge Credit Union for ten years. “We value the relationship we have developed with Synergent’s team and the expertise they provide,” said Kate Roy, President at Southbridge… Read more »
CUNA Diamond Awards Ranking Announced
The Diamond Awards are highly coveted in our industry. Credit union marketers from across the country gathered on Friday, March 11, in Los Angeles for the annual Diamond Dinner and Awards Presentation. Held during the CUNA Marketing & Business Development Council Conference, the awards recognize and reward creative excellence and outstanding results in credit union… Read more »
Getting Prepared: Annual Reports
The end-of-year numbers are in. You are reviewing the strategic goals you set for the year and seeing how they came to fruition. This year’s plans have been made and are underway. Now is the time to start compiling your reportable statistical data and brainstorming the information you wish to share with your valued members… Read more »
10 Marketing Tools to Use In 2022
It’s the most wonderful time of the year and it is time to plan! With 2022 on the horizon, now is the time to plan your credit union’s marketing strategy for the new year. What can you do to make it your best year yet? Put a plan in place that is strategic, effective, and… Read more »
Automated Email Marketing
Did you know 3,500 emails have been delivered to over 2 million members at 80+ credit unions through our email marketing platform (EMP)? We all feel like there aren’t enough hours in the day to accomplish tasks. But when it comes to email marketing, email automation is our superpower. Driving emails out of the core… Read more »
Synergent Earns Distinct Awards Recognition for Creative Marketing Excellence
Synergent is pleased to announce it has received eight Marketing Association of Credit Unions (MAC) Awards—a new record for Synergent—for marketing campaigns with the following credit unions: Bayer Heritage FCU, Dirigo FCU, Endurance FCU, Mississippi FCU, New Dimensions FCU, OTIS FCU, Palisades CU, and Sebasticook Valley FCU. MAC Awards are presented annually to celebrate the… Read more »
5 Reasons to Offer Summer Skip-A-Pay
When you think of Skip-A-Pay, does summer come to mind as the right time for this offer? We hope “yes!” is the answer you have! While members have many motivations for wanting to take advantage of a Skip-A-Pay promotion, here are our top five reasons your credit union may wish to offer summer Skip-A-Pay to your members.
Synergent Recognized with 2021 CUNA Diamond Award
Earns prestigious Category’s Best distinction Synergent is pleased to announce it has received a CUNA Marketing & Business Development Diamond Award for a campaign with Endurance Federal Credit Union (FCU). The award was presented to Synergent during a virtual celebration on April 13. Synergent earned the esteemed Category’s Best distinction for Membership Marketing. “While it… Read more »
10 Tips for a Successful Virtualized Annual Meeting
Annual meetings usually are dual purpose. They are both a requirement and a time to connect in-person with your staff, board, and membership. At a time where we continue to practice social distancing, in-person meetings may not be an option. What do you do now? Move your annual meeting to an interactive online format. There’s… Read more »
