“Take a Byte Out of Data” is Synergent’s largest Technology Workshop held to date! Many attendees gathered at DiMillos Floating Restaurant for dinner the night before the workshop.  78 New England credit union professionals from across New Englandfilled the Atlantic Room at The Regency, making the 2015 TechnologyWorkshop the best attended since its inception in 2008.   President and… Read more »

Credit unions have built a wonderful reputation rooted firmly in a history of cooperative values and superior service. But what does customer service mean in today’s climate? In our ever changing financial services landscape, it isn’t enough to only provide good member service in the traditional sense of being helpful, friendly, and accessible. Providing your… Read more »

The CMO is faced with a constant challenge to prove the value of their marketing efforts. The channels we use continue to grow, the technology continues to innovate and the consumer expects more personalization and customization of offers than ever before. To be successful, CMOs must collect, segment, analyze and visualize the data to be… Read more »

Through a targeted campaign developed by Synergent, a $142.5 million-asset credit union grew loan volume by leveraging automatic clearing house (ACH) transaction data to identify and approach members who were making loan payments to other financial institutions. “ACH targeting opens a significant new door for credit unions – another tool and data source to identify members… Read more »

In the world of credit union marketing, it may often seem like there are more ways to connect with members than you ever thought possible. It’s easy to get lost in some of the technicalities of all of the ways to connect with members, putting options such as direct mail aside, labelling it as unoriginal… Read more »

What’s Trending Consumers will increasingly select their financial institution on the basis of its mobile service capabilities. The powerful Apple brand, tokenization, and concern about security data breaches are driving high interest in mobile payments; financial institutions are jockeying to get their cards in the early phases of the competition. 100 financial institutions are currently… Read more »

EMV, or Chip Cards, has a very important date looming: October 2015. This is when the EMV liability shift will take place. Julie Conroy, Retail Banking & Payments research director at Aite Group, expects that nearly 70% of cards to be chip-enabled by the end of 2015. This means that the big issue won’t be… Read more »

Credit unions are gearing up for EMV (Eurocard, Mastercard, Visa) with almost six months left before the so-called liability shift sets in. From this point forward, both merchants and issuers, including credit unions, alike will be liable for fraud incurred if they have not yet adopted EMV/chip card technology. Providing members with a chip-enabled card… Read more »

Getting the message out to your members is important to growing your credit union, but it’s only part of the challenge – the other part? Having your credit union message seen. Your messaging must go beyond a catchy tagline. Research from the Social Science Research Network states that 65% of people are visual learners; this… Read more »

Great service is what builds great relationships, and the Synergent staff takes a great deal of pride in both.  With the New Year, time has been taken to reflect on some of our top-of-mind resolutions. This year, and every year, we will strive to provide great products and service, while building strong relationships and developing… Read more »