Campaign yielded 15% increase in credit card transactions and 1.98% increase in debit Seaboard Federal Credit Union, headquartered in Bucksport, Maine, launched a multi-target campaign to increase credit card activation and awareness. They also wanted to increase both...
Marketing
Casco Federal Credit Union Mobile Wallet Campaign
Aug 9, 2024 | Case Study
Targeted campaign exceeded the goal of a 5% year-over-year increase in debit card transactions. Casco Federal Credit Union, headquartered in Gorham, Maine, launched a multi-target campaign in December to increase debit card usage and mobile wallet adoption to,...
Bayer Heritage FCU Certificate
Mar 28, 2024 | Case Study
With the holiday season approaching, Bayer Heritage Federal Credit Union wanted to offer a high-yield certificate special to promote goodwill in the community, increase member satisfaction, and advertise broadly to gain additional members. Bayer Heritage Federal...
Marketing Consulting
Mar 11, 2024 | Info Sheet
Marketing consulting helps credit unions strategically plan, execute, and analyze their marketing efforts. Consulting can range from focusing on a single initiative to creating a comprehensive multicampaign marketing plan. Complete strategic planning that aligns with...
Enhanced Statements
Nov 29, 2023 | Product Sheet
Whether through email or U.S. Mail, your members already are receiving statements. Are you leveraging this opportunity to connect with your members? Each month is a chance to share services, promotions, and to inform members of the benefits available to them. Enhanced...
Meridia Community CU Auto & Personal Loan Campaign
Aug 15, 2023 | Case Study
Data-driven loan bundle campaign yielded a 134% increase in new balances opened year-over-year! Meridia Community CU, headquartered in Hamburg, New York, wanted to encourage their members to transfer an existing auto or personal loan, or open a new loan with the...
Oxford FCU ACH Auto and RV Loan Refi Campaign
Aug 15, 2023 | Case Study
Over $10M in auto and recreational vehicle loans opened during the campaign! Oxford FCU was certain they could help members lower their auto and recreational vehicle loan rates or get them into a new, low-interest loan. They were so sure that they made targeted...
Casco FCU Fuel & Equipment Loan Campaign
May 10, 2023 | Case Study
Unique fuel and equipment loan campaign filled members’ needs for everything from tools to home heating. The credit union experienced a 52% increase in this type of loan year-over-year! Casco FCU knew there was a lending niche that needed to be filled. Serving a small...
Franklin-Somerset FCU Auto Loan Campaign
May 8, 2023 | Case Study
Connecting with the right members yielded over $5 million in new auto loans, a 96% increase year-over-year! Franklin-Somerset FCU, headquartered in Madison, ME, wanted their members to “save big.” They partnered with Synergent’s award-winning Marketing Services team...
Award Winning Campaigns – 2023 Diamond Awards
Apr 12, 2023 | Product Sheet
If you’re lucky enough to be part of the credit union industry, you’ve already won. You’re helping members access the tools and resources that empower them to live their best financial lives. You’re making a difference in your community. You embody the People Helping...
Data Snapshot Analysis
Sep 8, 2022 | Product Sheet
The Data Snapshot Analysis, valued at $2,500, is a service to credit unions that shows the power their data holds. Synergent Marketing Services automates marketing solutions, allowing you to easily reach targeted members most likely to be interested in the promotion...
Bayer Heritage Online Loan Case Study
Aug 22, 2022 | Case Study
Online product and service offerings are increasingly more popular nowadays, as they ensure quick and easy access at any user’s fingertips. In a MAC Award-winning effort to encourage members to take advantage of their online loan application, Bayer Heritage FCU...