Marketing

Central Maine FCU Rebrand

Feb 23, 2026 |

  It’s inevitable: As time passes, markets evolve, member expectations change, and even the strongest credit union brand can become dated. Holding onto an outdated identity can quietly hold an organization back, especially when it no longer reflects who they are...

read more

Lisbon Community FCU Auto Lending Campaign

Feb 23, 2026 |

The credit union experienced a 27% loan increase year-over-year during the campaign period!  Members were encouraged to “hit the road” and start their adventure with Lisbon Community FCU by taking advantage of an auto loan offer featuring a 4.5% APR, regardless of...

read more

2025 MAC Award-Winning Marketing Campaigns

Feb 23, 2026 |

Working in the credit union world means making a difference every single day. You help members build brighter financial futures, uplift your community, and bring the People Helping People philosophy to life. That commitment is already a win worth celebrating. When...

read more

Data Snapshot Analysis

Jan 12, 2026 |

Member data housed in your core is incredibly valuable— a treasure trove of information. The insights this data provides can help reach specific audiences most likely to be interested in certain credit union promotions. This saves your credit union time, money, and...

read more
Casco FCU Synergent Rewards

Casco FCU Synergent Rewards

Nov 19, 2025 |

Casco FCU Expands ROI, Boosts Engagement, and Lowers Costs with Synergent Rewards Headquartered in Gorham, Maine, Casco Federal Credit Union selected Synergent Rewards, a Jack Henry™ Symitar® core-based rewards program designed to help credit unions build strong...

read more

Casco Federal Credit Union Mobile Wallet Campaign

Aug 9, 2024 |

Targeted campaign exceeded the goal of a 5% year-over-year increase in debit card transactions. Casco Federal Credit Union, headquartered in Gorham, Maine, launched a multi-target campaign in December to increase debit card usage and mobile wallet adoption to,...

read more

Bayer Heritage FCU Certificate

Mar 28, 2024 |

With the holiday season approaching, Bayer Heritage Federal Credit Union wanted to offer a high-yield certificate special to promote goodwill in the community, increase member satisfaction, and advertise broadly to gain additional members. Bayer Heritage Federal...

read more

Marketing Consulting

Mar 11, 2024 |

Marketing consulting helps credit unions strategically plan, execute, and analyze their marketing efforts. Consulting can range from focusing on a single initiative to creating a comprehensive multicampaign marketing plan. Complete strategic planning that aligns with...

read more

Enhanced Statements

Nov 29, 2023 |

Whether through email or U.S. Mail, your members already are receiving statements. Are you leveraging this opportunity to connect with your members? Each month is a chance to share services and promotions with your members. It also is a valuable place to inform...

read more

Meridia Community CU Auto & Personal Loan Campaign

Aug 15, 2023 |

Data-driven loan bundle campaign yielded a 134% increase in new balances opened year-over-year! Meridia Community CU, headquartered in Hamburg, New York, wanted to encourage their members to transfer an existing auto or personal loan, or open a new loan with the...

read more