Topic: Blog

Reinventing the Common Bond: Considerations from a Marketing Workshop

This past Friday, I had the opportunity to hear from acclaimed credit union marketers, Kelley Parks and Lisa Moore, both of gira{ph} .  In an interactive workshop, we heard some big ideas and innovative examples of how organizations both in and outside the financial services industry are making an impact, strengthening their brand, and gaining… Read more »

Don’t Build Your Brand on Price

Consumers interact with financial services firms based purely on cost, right? Wrong, according to Forrester Research study in Target Marketing. The study finds financial services firms mistakenly promote price as a brand differentiator when other factors are far more important to consumers. Instead, research suggests financial services marketers should first: • Build consumer trust. Less… Read more »

The Effect of Empowerment: A Culture of Service

When great service starts from the top, credit union members will reap the benefits! The same goes for how a service bureau, like Synergent, provides service to member credit unions. Here, Rebekah Higgins, Assistant Vice President for Synergent Card Services, explains how by empowering her staff, the result is the best possible service experience for… Read more »

Building Future Leaders a Fair at a Time!

Here at Synergent, we’re looking forward to the spring season not only for the increased daylight hours and warmer weather, but for the busy season of Financial Fitness Fairs that will begin in March! Founded in 2004, Maine credit unions introduced a new concept in youth financial education through Financial Fitness – A Money Management… Read more »

Lift the Curtain: Keep Staff and Members Clued-in on Conversion

With all of the chaos that a conversion of any kind can create – from a core processing changeover to introducing a new home banking platform – it can be tempting to take a “Wizard of Oz” approach, and not let your members see what’s going on behind the proverbial curtain. From this example, it’s… Read more »

Winding Up for Mobile Wallet Demand

While members may not be asking their favorite teller about your mobile wallet offerings yet, this may not be too far in the future for many financial institutions. In a recent whitepaper by Carlisle & Gallagher Consulting Group, Mobile Wallet: Reality Check: How Will You Stay Top of Wallet, the following recommendations for financial institutions… Read more »

Shh! Listening is the Secret to Superior Member Service

Today, I had the opportunity to attend a service seminar led by the service guru Rick Olson. The topic of the day was Communicate! Communicate! Communicate! While Synergent staff participated in the training to learn how to enhance our communications internally, as well as to enhance our support with our credit union partners, there were many… Read more »

Job Shadow Day Hosts Next Generation of Credit Union Members

In acknowledgement of the recent Groundhog Day, on February 1, Synergent was host to a group of 6th grade middle school students who participated in a Job Shadow Day at the Credit Union Service Center. Staff presented their jobs in a variety of ways; from having the students take on projects, to answering a variety… Read more »

Synergent Card Services Executive Looks Ahead to Merchant Response to New Credit Card Fees

The news is everywhere, being communicated in both mainstream media and trade publications alike: the MasterCard and Visa networks have advised that effective January 27, 2013, U.S. merchants will have the option of adding a surcharge to certain credit card point-of-sale (POS) transactions. Reflecting on the effect this news will have on credit unions, Rebekah Higgins, Assistant Vice President,… Read more »

Pent-up Demand & Lender Rivalry: A Lending Opportunity Worth Seizing!

In the busy bustle of the first quarter of 2013, don’t let auto loan promotions be pushed to the back burner.  In a season that is packed with dealer incentives and sales, it the perfect storm for credit unions to promote their latest offer! This combination of pent-up demand and sharper competition among auto lenders… Read more »