Personal Finance Through the Ages

There will be numerous articles about how to budget in the new year and resolutions to improve saving and spending in the next couple of weeks. However, if your members can’t see the whole financial picture, accomplishing those resolutions can be difficult. Synergent is now producing product engagement videos to help our credit union users… Read more »

A Newsworthy Resolution

As you wrap up 2013 and look to the coming year, there is one marketing opportunity that should not be overlooked – your newsletter!  Newsletters can do much more than accompany your quarterly statements. A successful newsletter can be a direct link to your members. Newsletters help members stay connected and engaged with your credit… Read more »

Member Retention: Another Shared Branching Success Story!

Often when touting the benefits of Shared Branching, the first word that comes to mind is convenience.  However, there is another powerful benefit of Shared Branching that is worth celebrating – member retention.  With the average cost of acquiring of a new member estimated to be $471, onboarding and retaining members is key to keeping… Read more »

A Calm in the Compliance Storm

 As credit unions plan for the year ahead, there is certainly no shortage of compliance issues to deal with.  There have been over 170 new regulations since 2008, making it no surprise that the 2013-14 CUNA Environmental Scan puts the compliance burden in the top ten of strategic planning topics for 2014. While compliance challenges… Read more »

A Timely Invitation: Webinars Help Credit Unions Plan for More ROI in 2014!

It’s no secret that member communications can be challenging – from selecting the right medium for your many different members, to choosing the language that best speaks to each individual.  This article from CU Insight, Repurposing data for personalized, relevant member communications, does a great job in outlining these obstacles, as well as some ideas… Read more »

The Superpowers of Shared Branching

The convenience that the cooperation that is Shared Branching provides is something members experience on a local scale every day. From avoiding the need to head across town to pay a loan, to a college student getting a much needed influx of cash from a parent’s deposit across the state, there are many ways that… Read more »

Podcast Wrap-up: Ted Bilke on the CU Core Shuffle

The shared focus on bringing the best, most efficient solutions to credit unions is one of the many reasons Synergent is proud to partner with Symitar to bring the Episys core processing solution to our credit union users. Recently, Symitar President Ted Bilke sat down for a CUbroadcast Podcast on why many credit unions are… Read more »

Marketing Summit Strategies: Discover the Upside of Data!

In a recent Wall Street Journal article, The Corporate Downsides of Big Data, a featured poll shared that most companies are starting to take “the plunge” into analyzing their data.  Here are the reasons why businesses are taking the leap.   Enhancing customer experience Processing efficiency Development of new products or business models More targeted… Read more »

Strategic Planning: Starting the Conversation

When it comes to strategic planning, there is one factor that should not be overlooked – your staff.  Not only can they provide valuable insight, knowing that they can have an impact on future products and improving member services will only strengthen your credit union’s culture.  Also worth considering in these conversations is the 2013-2014… Read more »

What’s on Marketers’ Minds? ROI!

A recent study from Adobe and Advertising Week 2013 found that nearly 8 in 10 marketers expect that proving ROI will become even more important in the next 12 months. It also revealed many shared concerns across the marketing profession.   Here are some of the highlights of what is keeping marketers up at night,… Read more »