Credit unions have more options to target membership through the use of data than ever before. ACH data is something your credit union already possesses that it can use as a tool to benefit both your members’ needs and to convert your data into your profits through target marketing. “The most valuable data is your member… Read more »

Over the past 5 years, the ability to access and analyze data has been a game-changer in targeting credit union members with products of most relevance through data mining. Synergent’s talented Creative Services team works on transforming data into great creative every day to effectively communicate with members.  Creative Director Jane Monaghan and Graphic Designers Mike Rosmus,… Read more »

HRCU Achieves Success With Targeted Auto Loan Campaign A credit union’s ACH transaction data has the potential to convert member data into profits. HRCU in Rochester, NH partnered with Synergent’s Direct Marketing Services team to leverage member data to target the right audience for an auto loan campaign that, through data mining and analysis, identified… Read more »

Strengthen your targeted marketing campaigns with data mining. Jennifer Braziel, Data Mining Specialist for Synergent Direct Marketing Services, explains in the PROTips video how adding data mining to any campaign strategy increases the relevancy of the message you are sending while significantly increasing your credit union’s return on investment. Data mining uses information you already… Read more »

At Synergent, we see firsthand the value and benefit of using data efficiently. A few of our resident experts provided the following tips:  Data is vital in the ever changing world of payments. Credit union members have so many payment options available to them. By leveraging the data associated with how and where members are… Read more »

  As 2015 comes to a close, this is a great time to start preparing for your credit union’s 2016 home loan campaigns. Heritage Valley FCU in York County, PA successfully launched a two-month personalized, targeted direct mail campaign that resulted in a dramatic increase of first-time mortgages. Raising Awareness Tara Kochansky, Marketing Director at… Read more »

The start of a new year is a wonderful opportunity to identify and set goals for your credit union. Oxford FCU in Mexico, ME was able to do this by first reflecting upon a campaign that was very successful, then repeating that formula leveraging ACH transactional data over multiple campaigns.   The Reflection “We used a… Read more »

Onboarding is proven to increase member retention and aids in a feeling of connectedness to your credit union. With growth and member satisfaction top priorities for credit unions, onboarding is the most valuable way to reach out to new members and ensure they’re informed of your credit union’s offerings while fostering their credit union experience. … Read more »

“Take a Byte Out of Data” is Synergent’s largest Technology Workshop held to date! Many attendees gathered at DiMillos Floating Restaurant for dinner the night before the workshop.  78 New England credit union professionals from across New Englandfilled the Atlantic Room at The Regency, making the 2015 TechnologyWorkshop the best attended since its inception in 2008.   President and… Read more »

Credit unions have built a wonderful reputation rooted firmly in a history of cooperative values and superior service. But what does customer service mean in today’s climate? In our ever changing financial services landscape, it isn’t enough to only provide good member service in the traditional sense of being helpful, friendly, and accessible. Providing your… Read more »