Topic: Blog

Synergent is looking forward to attending the Great New England Credit Union Show in Boxborough, MA on April 28. We invite you to visit our booth as you enter the tradeshow floor, and to join us for a panel discussion with experts in the latest credit union technology, direct marketing, and payments options at our… Read more »

Predictions by Aite Group Synergent recently partnered with Aite Group, an independent research and advisory firm focused on business, technology, and regulatory issues and their impact on the financial services industry to better understand the changing payments environment.  With the payments space in the midst of unprecedented change, Aite Group presented their 10 payment trends… Read more »

Mobile has become the primary channel for members to check in on their finances. It’s the most convenient way for a member to view their balance, transfer funds, review their history, pay a bill, etc. A process that used to involve sitting at a computer, launching a URL, logging in, and clicking through numerous menus,… Read more »

Mobile is increasingly the preferred way that many people access the internet, spending more time on smartphones or a tablet than on a traditional desktop or laptop computer. As a result, mobile commerce is growing very quickly. The Operating System wins – Mobile proximity payment capabilities are embedded in the member’s mobile device. Apple Pay… Read more »

Credit unions have more options to target membership through the use of data than ever before. ACH data is something your credit union already possesses that it can use as a tool to benefit both your members’ needs and to convert your data into your profits through target marketing. “The most valuable data is your member… Read more »

Over the past 5 years, the ability to access and analyze data has been a game-changer in targeting credit union members with products of most relevance through data mining. Synergent’s talented Creative Services team works on transforming data into great creative every day to effectively communicate with members.  Creative Director Jane Monaghan and Graphic Designers Mike Rosmus,… Read more »

HRCU Achieves Success With Targeted Auto Loan Campaign A credit union’s ACH transaction data has the potential to convert member data into profits. HRCU in Rochester, NH partnered with Synergent’s Direct Marketing Services team to leverage member data to target the right audience for an auto loan campaign that, through data mining and analysis, identified… Read more »

Strengthen your targeted marketing campaigns with data mining. Jennifer Braziel, Data Mining Specialist for Synergent Direct Marketing Services, explains in the PROTips video how adding data mining to any campaign strategy increases the relevancy of the message you are sending while significantly increasing your credit union’s return on investment. Data mining uses information you already… Read more »

At Synergent, we see firsthand the value and benefit of using data efficiently. A few of our resident experts provided the following tips:  Data is vital in the ever changing world of payments. Credit union members have so many payment options available to them. By leveraging the data associated with how and where members are… Read more »

  As 2015 comes to a close, this is a great time to start preparing for your credit union’s 2016 home loan campaigns. Heritage Valley FCU in York County, PA successfully launched a two-month personalized, targeted direct mail campaign that resulted in a dramatic increase of first-time mortgages. Raising Awareness Tara Kochansky, Marketing Director at… Read more »