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Change is good, but converting to a new platform can be a major undertaking. Along with completing data transfers, bringing staff up to speed and training staff on the new system, how do you communicate important changes to members and staff? Heart of Louisiana Credit Union, headquartered in Pineville, Louisiana, navigated challenges with simplicity, style,… Read more »
Casco FCU Rewards Checking
Casco FCU, with over 8,500 members and $70 million in assets, wanted to offer members an impressive, branded, custom designed rewards platform. They had previously offered a rewards based account for many years through a third-party vendor. The program required manual transfers of files, and the credit union struggled with a process that resulted in… Read more »
Merrimack Valley CU ACH Auto Loan Campaign
Merrimack Valley Credit Union, with branches in Massachusetts and New Hampshire, operates in a competitive environment with many nearby financial institutions. It is imperative they stay ahead of the curve, so they decided to partner with Synergent Marketing Services for their latest marketing campaign. In an effort to use Synergent’s data mining abilities to the… Read more »
Dirigo FCU Auto Loan Campaign
Dirigo FCU used targeted marketing to encourage members to transfer an existing auto or recreational vehicle loan, or to open a new auto or recreational vehicle loan with their credit union. Transactional Data Mining (TDM) was used to identify offer recipients.
Oswego County FCU Auto Loan Campaign
Oswego County Federal Credit Union in upstate New York wanted to boost auto loan balances in the fourth quarter. Working together with Synergent Marketing Services, they created a campaign offering up to $300 cash back for refinanced or new auto loans and marketed this limited time offer to members using personalized postcards and emails. Members… Read more »
Bangor FCU Auto Loan Recapture Campaign
Bangor FCU wanted to encourage existing members to refinance auto and recreational vehicle loans from other financial institutions or open a new loan with the credit union. This award-winning campaign used a two-phased approach that yielded millions in new lending.
Sebasticook Valley Credit Card
Sebasticook Valley FCU has offered a Visa credit card to its members for years. They recently saw an opportunity for growth in both card adoption and card balances. By partnering with Synergent, the credit union ran a marketing campaign that yielded an incredible 730% increase in total new lines of credit and 155% increase in… Read more »
KV FCU ACH Auto Loan Recapture
KV FCU created a targeted auto loan offer with a cash back incentive for their members, encouraging new and refinanced auto loans. With the help of Synergent Marketing Services, the credit union implemented an email and postcard campaign, using the opportunity to also invite members to the credit union’s open house celebrating a new branch… Read more »
Bayer Heritage Mortgage
Bayer Heritage FCU, headquartered in Proctor, WV, wanted to bring their members home. They partnered with Synergent Marketing Services for their “Home Sweet Home” campaign and used Transactional Data Mining (TDM) to determine their target list of members. Clean, modern design was used on the postcards and emails that were sent to 4,056 members. The… Read more »
