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With the holiday season approaching, Bayer Heritage Federal Credit Union wanted to offer a high-yield certificate special to promote goodwill in the community, increase member satisfaction, and advertise broadly to gain additional members. Bayer Heritage Federal Credit Union partnered with Synergent to launch an omnichannel campaign that reached members and the community through digital ads,… Read more »
Bayer Heritage FCU Reboarding Campaign
Award-winning campaign brings in over $3 million in new auto loans. Bayer Heritage FCU wanted to increase their auto lending portfolio and the number of checking accounts at their institution. They also wanted to remind their dedicated members about their auto loan and checking account offerings while providing incentives like cash back and low loan… Read more »
Meridia Community CU Auto & Personal Loan Campaign
Data-driven loan bundle campaign yielded a 134% increase in new balances opened year-over-year! Meridia Community CU, headquartered in Hamburg, New York, wanted to encourage their members to transfer an existing auto or personal loan, or open a new loan with the credit union. They were able to leverage their data to the max when partnering… Read more »
Oxford FCU ACH Auto and RV Loan Refi Campaign
Over $10M in auto and recreational vehicle loans opened during the campaign! Oxford FCU was certain they could help members lower their auto and recreational vehicle loan rates or get them into a new, low-interest loan. They were so sure that they made targeted members an offer they could not refuse to try Oxford FCU… Read more »
Casco FCU Fuel & Equipment Loan Campaign
Unique fuel and equipment loan campaign filled members’ needs for everything from tools to home heating. The credit union experienced a 52% increase in this type of loan year-over-year! Casco FCU knew there was a lending niche that needed to be filled. Serving a small New England community with hot summers and very cold winters,… Read more »
Franklin-Somerset FCU Auto Loan Campaign
Connecting with the right members yielded over $5 million in new auto loans, a 96% increase year-over-year! Franklin-Somerset FCU, headquartered in Madison, ME, wanted their members to “save big.” They partnered with Synergent’s award-winning Marketing Services team to produce a tailored, creative campaign that encouraged their loyal members to transfer an existing auto loan or… Read more »
Gardiner FCU Digital Banking Case Study
Nothing is so constant as change. But even when carefully planned and orchestrated, change is hard. It requires collaboration across many departments, implementation, and clear communication with staff and members alike. Add in an unplanned but necessary change and the stress levels can rise even further. Gardiner FCU, headquartered in Gardiner, Maine, needed to update… Read more »
Bayer Heritage Online Loan Case Study
Online product and service offerings are increasingly more popular nowadays, as they ensure quick and easy access at any user’s fingertips. In a MAC Award-winning effort to encourage members to take advantage of their online loan application, Bayer Heritage FCU partnered with Synergent’s Marketing Services team to carefully select the most optimal target audience to… Read more »
Northern ACH Auto Case Study
Northern Credit Union, headquartered in Watertown, NY, does not operate an indirect lending program, and noticed they were losing out on auto loans signed at dealerships and with other financial institutions. They wanted to show the value of maintaining a credit union loan and launched a successful ACH auto loan recapture campaign that was run… Read more »
Mississippi FCU Credit Card Case Study
Increasing product usage and meeting members’ needs are top priorities for a credit union. Mississippi FCU wanted to encourage select members to transfer an existing credit card balance to their credit union. With the help of Synergent Marketing Services, they dug into their data and discovered the most optimal members to entice with low rates,… Read more »
