A Timely Invitation: Webinars Help Credit Unions Plan for More ROI in 2014!

It’s no secret that member communications can be challenging – from selecting the right medium for your many different members, to choosing the language that best speaks to each individual.  This article from CU Insight, Repurposing data for personalized, relevant member communications, does a great job in outlining these obstacles, as well as some ideas… Read more »

The Superpowers of Shared Branching

The convenience that the cooperation that is Shared Branching provides is something members experience on a local scale every day. From avoiding the need to head across town to pay a loan, to a college student getting a much needed influx of cash from a parent’s deposit across the state, there are many ways that… Read more »

Podcast Wrap-up: Ted Bilke on the CU Core Shuffle

The shared focus on bringing the best, most efficient solutions to credit unions is one of the many reasons Synergent is proud to partner with Symitar to bring the Episys core processing solution to our credit union users. Recently, Symitar President Ted Bilke sat down for a CUbroadcast Podcast on why many credit unions are… Read more »

Marketing Summit Strategies: Discover the Upside of Data!

In a recent Wall Street Journal article, The Corporate Downsides of Big Data, a featured poll shared that most companies are starting to take “the plunge” into analyzing their data.  Here are the reasons why businesses are taking the leap.   Enhancing customer experience Processing efficiency Development of new products or business models More targeted… Read more »

Strategic Planning: Starting the Conversation

When it comes to strategic planning, there is one factor that should not be overlooked – your staff.  Not only can they provide valuable insight, knowing that they can have an impact on future products and improving member services will only strengthen your credit union’s culture.  Also worth considering in these conversations is the 2013-2014… Read more »

What’s on Marketers’ Minds? ROI!

A recent study from Adobe and Advertising Week 2013 found that nearly 8 in 10 marketers expect that proving ROI will become even more important in the next 12 months. It also revealed many shared concerns across the marketing profession.   Here are some of the highlights of what is keeping marketers up at night,… Read more »

The Core Solution to Driving Efficiencies…Your Core!

Fresh from the the 2013 Symitar Educational Conference and Technology Expo in San Diego, CA, Nick Chasse, Director of Sales Support for Synergent Technology Services, shares how with the right core processing partner, credit unions can enhance both efficiencies and service. Like so much of what Synergent staff took away from this event, when it comes to… Read more »

Focused on the Future!

Symitar Conference Highlights Strength of Synergent Partnership and What’s Ahead for CUs Last week, a group of Synergent staff members had the opportunity to attend the 2013 Symitar Educational Conference and Technology Expo in San Diego, CA. Here, Ben Jordan, Assistant Vice President for Synergent Technology Services, and Nick Chasse, Director of Sales Support for… Read more »

Is your credit union ready for growth?

According to the Credit Union National Association’s monthly sample of credit unions for July, credit union membership growth is moving three times faster than U.S. population growth.  Three times!  The good news? Growth is happening!  The potentially troubling news?  You have to be sufficiently prepared for this growth for your credit union to thrive in… Read more »

A Direct Case for Direct Mail!

The Chief Marketing Officers (CMO) Council shares facts and stats that show that Direct Marketing is alive and well!  Here are some of our favorites: A Direct Mail Information Service report highlights that over three quarters of direct mail is opened by the recipients – 63% read the contents Targeted directed mail boasts a 4.4%… Read more »