An “Automated” Message: Key to Member Connections?

The modes of technology people are using to connect with each other is a number that’s constantly increasing. The same, however, is not true for our time. This challenge is causing many to question and explore ways for marketers to keep up.  One answer? Automation.  Automation can be as simple as automating routine forms, or… Read more »

Research Shows: Now is the Time for Auto Loan Lending!

As the New Year marches on, and some resolutions go by the wayside, some credit union members may have a resolution that credit unions can help them keep – buying a new car. While rates on both new and used cars are starting to rise, they still remain low, with Bankrate reporting national average auto loan… Read more »

Better Service: A Resolution Worth Keeping!

As the very first month of 2014 approaches its end, the same may be true to resolutions that had been optimistically set just a few short weeks ago.  And while some resolutions from credit union professionals can verge on the humorous, some Synergent staff members took a more reflective look at how they hope to… Read more »

Webinar Coverage: Episys Enhancements in Action

In January 16’s webinar, Episys 2013.01 Release Enhancements, Aimee Doherty, Implementation & Training Analyst for Synergent (pictured left), shared how these new enhancements mean additional functionality to the Episys core.  “The additions to the system creates new efficiencies, updates to ever changing regulations, and the introduction to new functionality that will be coming in a… Read more »

Are You Ready to Take on the New Mobile Banking Trends in 2014?

When credit unions were first established, phrases like online banking, mobile banking, mobile remote deposit capture, and Person-2-Person (P2P) would have sounded crazy. In fact, that talk may have gotten you laughed out of a room, but today, if you are lacking these product offerings, you won’t even register on the minds of Gen Yers… Read more »

In The Wake of a Breach, Keep the Conversation Going

As news of the Target security breach is losing steam, what has opened is a window of opportunity to communicate with members.  In addition to reinforcing that your credit union is a safe, secure, and technologically advanced place for their money, it is also a great time to share tips on how they can keep… Read more »

Personal Finance Through the Ages

There will be numerous articles about how to budget in the new year and resolutions to improve saving and spending in the next couple of weeks. However, if your members can’t see the whole financial picture, accomplishing those resolutions can be difficult. Synergent is now producing product engagement videos to help our credit union users… Read more »

A Newsworthy Resolution

As you wrap up 2013 and look to the coming year, there is one marketing opportunity that should not be overlooked – your newsletter!  Newsletters can do much more than accompany your quarterly statements. A successful newsletter can be a direct link to your members. Newsletters help members stay connected and engaged with your credit… Read more »

Member Retention: Another Shared Branching Success Story!

Often when touting the benefits of Shared Branching, the first word that comes to mind is convenience.  However, there is another powerful benefit of Shared Branching that is worth celebrating – member retention.  With the average cost of acquiring of a new member estimated to be $471, onboarding and retaining members is key to keeping… Read more »

A Calm in the Compliance Storm

 As credit unions plan for the year ahead, there is certainly no shortage of compliance issues to deal with.  There have been over 170 new regulations since 2008, making it no surprise that the 2013-14 CUNA Environmental Scan puts the compliance burden in the top ten of strategic planning topics for 2014. While compliance challenges… Read more »