Connected CU Onboarding & Reboarding

You’re probably familiar with the process of onboarding. In the first 90 days of membership, new members are welcomed and informed about products and services available to them through a series of communications and points of contact. But there is a world of potential in offering a parallel program to your current members called reboarding…. Read more »

Otis FCU Home Equity Loan Campaign

By leveraging member data through data mining and targeted communications, Otis Federal Credit Union was able to successfully raise awareness and increase its home equity lending portfolio. Personalized postcards were sent inviting select members to apply online or to call the credit union to take advantage of a limited time offer, with incentives of half-price… Read more »

Merrimack Valley HELOC

Home Equity Lines of Credit (HELOCs) can be a lifeline for members who have a mortgage. Recognizing this need, and seeking to increase home equity lending over the same period in the prior year, Merrimack Valley CU partnered with Synergent Marketing Services to launch a low-cost HELOC campaign. The campaign exceeded expectations with dramatic results… Read more »

Palisades Mortgage

Data is powerful. Using data to target with precision the right members, with the right offer, at the right time helped Palisades Credit Union achieve great success in their home lending campaign. By partnering with Synergent, they leveraged their own member data along with data from a list purchased from a credit bureau to determine… Read more »

Winslow FCU Risk Advisor

Staying ahead of the curve with fraud security options for your members is essential in today’s dramatically changing payments landscape. Winslow Community FCU in Maine (Assets: $39M, Members: 4,700) partnered with Synergent Marketing Services to launch a fraud prevention campaign to encourage their members to sign up for text and/or email alerts to protect their debit cards…. Read more »

Webster FCU Deposit Campaign

Webster First Federal Credit Union, located in Worcester, Massachusetts, has served members of its community since before the Great Depression. They wished to drive higher deposits with an emphasis on certificate and money market accounts, so they partnered with Synergent Marketing Services to create a campaign that would achieve results and build on the credit… Read more »

Dirigo Credit Card

Dirigo FCU recently expanded its product line to offer credit cards with competitive rates and rewards. This new product needed strong marketing efforts for its introduction, so the credit union called on a trusted partner for a solution. Synergent Marketing Services was happy to answer that call.

Winslow Community Consumer Loan

Winslow Community FCU’s successful target marketing campaign encouraged members to transfer an existing auto, recreational, or other secured loan to the credit union. The credit union’s offer connected with the right members at the right time through a postcard and email

Tremont Personal Loan

Visions of Sugar Plums? Not quite, but Tremont CU had visions of campaign success that did come to fruition! The goal of Tremont CU was to increase their personal loan portfolio by 15% over the same period in the prior year by targeting members who did not have a personal loan and had not been… Read more »

Bayer Heritage Holiday Loan

Bayer Heritage FCU has a fun tradition. Each year, they promote an interest-free lending option to celebrate the season, promote community goodwill, and lighten the financial load on their members during the holidays. For years, they have partnered with Synergent Marketing Services to market this great offer to their membership. For members age 18 and… Read more »