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Merrimack Valley Credit Union, with branches in Massachusetts and New Hampshire, operates in a competitive environment with many nearby financial institutions. It is imperative they stay ahead of the curve, so they decided to partner with Synergent Marketing Services for their latest marketing campaign. In an effort to use Synergent’s data mining abilities to the… Read more »
Dirigo FCU Auto Loan Campaign
Dirigo FCU used targeted marketing to encourage members to transfer an existing auto or recreational vehicle loan, or to open a new auto or recreational vehicle loan with their credit union. Transactional Data Mining (TDM) was used to identify offer recipients.
Oswego County FCU Auto Loan Campaign
Oswego County Federal Credit Union in upstate New York wanted to boost auto loan balances in the fourth quarter. Working together with Synergent Marketing Services, they created a campaign offering up to $300 cash back for refinanced or new auto loans and marketed this limited time offer to members using personalized postcards and emails. Members… Read more »
Transactional Data Mining
Do you want to increase and quantify your credit union’s return on marketing investments? The benefits of credit unions leveraging transactional data to better serve members through data are clear—the power of data to place the right message, to the right member, at the right time has never been more powerful. Mine various data sources… Read more »
Targeted Marketing
Targeted marketing and transactional data mining go hand-in-hand. You first need to know who you want to target. Once that has been decided by using data analytics, creating the message and getting that message to your members is the next step. By considering your audience, business goals, strategy, and delivery tactics, targeted marketing delivers messages… Read more »
Member Email Automation
Member Email Automation allows credit unions to easily access member data for personalized email marketing. Extract core member data for list generation & segmentation Automate email marketing campaigns based on transactions Create personalized email workflows & member journeys Eliminate manual extracts & reduce errors
Bangor FCU Auto Loan Recapture Campaign
Bangor FCU wanted to encourage existing members to refinance auto and recreational vehicle loans from other financial institutions or open a new loan with the credit union. This award-winning campaign used a two-phased approach that yielded millions in new lending.
Marketer’s Toolkit – Vol. 2 – Transactional Data Mining
Synergent Marketing integrates automation directly with the core. This allows for the fastest-to-market turnkey solutions at competitive rates that exceed results over any other managed services provider. From strategy, to custom creativity, to analysis and reporting, driving your return on marketing investment is our goal. We have experience in over 1,000+ unique, data driven projects… Read more »
Marketer’s Toolkit – Vol. 1 – Connecting Member Data to Email Marketing
Synergent Marketing integrates automation directly with the core. This allows for the fastest-to-market turnkey solutions at competitive rates that exceed results over any other managed services provider. From strategy, to custom creativity, to analysis and reporting, driving your return on marketing investment is our goal. We have experience in over 1,000+ unique, data driven projects… Read more »
Email Marketing Platform
Driving emails out of core and into an email platform is complex. Want to reduce or even eliminate potential errors and create 24/7 reliability? Need to append lists without errors, duplications, or bad “overwrites”? Synergent knows how to get timely emails to the right members, at the right time, at the right place via automation in… Read more »
