Topic: Blog

P2P Payments: The Latest Way for Members to Pay

The world of payments is changing more rapidly than ever as a result of consumer demand and the evolution of technology and communication methods. Today’s consumers are using cash and checks less often and are using payment methods that are quick and provide little resistance. These same consumers are also shifting away from utilizing traditional… Read more »

The One-Two Punch of Multichannel Campaigns

How can I as a credit union marketer best reach our members? With statements like “print is dead” and “emails get lost in the inbox shuffle,” I’m not sure what works anymore! Are these questions you’ve asked and is there any truth to either of these statements? Marketing is always evolving, and it is easy… Read more »

New Year, New Budget: Credit Unions Can Help Provide the Solutions

Help members start the new year off with financial wellness. Jon Paradise, Vice President of Public Affairs and Engagement, shares budget tips that credit unions provide to members.  Synergent provides the technology, payments, programming, and marketing solutions to help credit unions be in the right time and at the right place for their members.

How To Communicate With Members About Your Digital Offerings

Mobile banking. Person-to-person (P2P) payments. Personal financial management (PFM) tools. Online membership and loan applications. EMV. Bill payment. E-statements. Internet banking. Core processing changes. Credit unions are delivering so many products today digitally. In fact, many of the products themselves ARE digital or technology-oriented. The problem for credit unions, however, is that not all of… Read more »

Clearing the Programming Backlog

Is your staff maxed out? Do you need more help writing and integrating code for the latest third-party product? Would you like to develop core data reports that can guide your credit union decision making? If you answered “yes” to any of these questions, Synergent is here to help! Professional Services was established in response… Read more »

Data and the New Marketing

Marketers realize how much their roles have evolved in the past few years. They have gone from direct mail, newspaper, billboard, TV, and radio to the new marketing–Google, social media, email, content, inbound, geo, and mobile marketing. Today, digital channels are driving your marketing budgets and plans, and they were emerging just ten years ago. These changes… Read more »

How Digital Transformation Affects Your Strategic Plan

The digital world we live in is changing everything. Some experts even refer to this as the Digital Transformation. Whether it is the Internet of Things, self-driving cars, voice-activated technology, artificial intelligence, or biometric banking, our society is changing. But is your strategic plan keeping pace? Here are four ways digital transformation should also be transforming… Read more »

Retooling Your Credit Union Marketing Plan For Success

It’s that time of year again. Time for credit union marketers everywhere to complete their marketing plans for 2018. But, if you begin and end your plan by simply retooling the previous year’s plan, sooner or later you’ll end up marketing to the sound of crickets. Gone are the days when you can rely on… Read more »

Strategic Planning – Going from “I Think” to “I Know”

A strategic focus is a necessity for any credit union seeking improvement. To set attainable goals requires a planning process that relies on learning from experience and accurate projections for the future. There are two ways to understand this history and set direction: one is to talk about what you think happened and will happen;… Read more »

Trend Talk Connects Payment Solutions with Marketing Member Solutions

Connecting the dots between payments, technology and marketing to help credit unions best serve their members is why there’s no place like Synergent. We streamline and simplify access to the products and services that credit unions need to conduct day-to-day business by being a single point of contact, along with being an industry-leader in providing… Read more »