Topic: Blog

How to Make Auto Loans Beyond the Point of Sale

“Joining forces with Synergent and using the data mining techniques that they have has allowed us to reach out to members after the sale.” – Deb Brown, Vice President of Sales and Lending, Oxford FCU Auto sales can be a finicky thing. Buying cycles, the economy, and the challenge of competing with the convenience of… Read more »

October is National Cyber Security Awareness Month

NEW: TREND TALK Video with Rebekah Higgins Did you know that October is National Cyber Security Awareness Month? This collaborative effort between the Department of Homeland Security and its partners, including the National Cyber Security Alliance, is dedicated to raising awareness about the vital role that cyber security plays in the lives of U.S. citizens. Synergent… Read more »

10th Annual Technology Workshop Focuses on “The Power of Partnership”

“The world is too complex to do it alone. We need a strong network of resources to get it done.” –Todd Mason, President/CEO, Synergent With “The Power of Partnership” as the timely theme of the 10th Annual Technology Workshop, a record number of credit unions who partner with Synergent were represented at the event. On September… Read more »

Transactional Data Mining Gets Results

Merrimack Valley CU Recaptures Auto Loans with Synergent’s TDM Data Strategy Using Synergent’s targeted ACH data mining strategy to maximize the return on their auto lending recapture campaign, Merrimack Valley CU experienced great success in increasing their auto loan portfolio by 44% over the prior year by! The “Love Your Loan” campaign has been so successful, it is featured… Read more »

Season of Thanks

Sharing traditions, giving to others, and indulging in special treats are a few themes recognizable to all during the holiday season. But how do you evoke this through a marketing campaign? Bayer Heritage FCU, headquartered in Proctor, WV with locations in five states, has had great success with their unique “Season of Thanks” campaign. Originally… Read more »

From Coins to Cash to Cards

Did you know that debit card usage has surpassed coin and currency usage for the first time ever!? As we enter the third quarter of 2017, debit cards are reaching 66.3 billion transactions, while cash transactions total 65.9 billion transactions. While we don’t think any of our tried and true payment methods will be disappearing… Read more »

CU Members Invited to Switch & Ditch Their Auto Loans!

Credit unions often focus on offers designed to attract new members — but what have you done lately to engage and reward your loyal and valued members? Get The Full Case Study » With increased competition in the financial marketplace, offering enticing incentives to your existing membership can benefit members as well as your credit… Read more »

People Helping People: Hurricane Harvey Relief

With the devastation being caused by Hurricane Harvey in Texas and other parts of the southeast, Synergent, a subsidiary of the Maine Credit Union League, has launched our safe and secure online fundraising platform – CUAid. This is in partnership with the National Credit Union Foundation and 100% of all contributions go directly to helping… Read more »

Gearing up for Spending: Earning Top-of-Wallet Status

Looking ahead on the calendar, back-to-school shopping, end-of-summer travel, college visits, and even the holiday season are all on the horizon. This is the perfect time to ensure that your credit union members are making your card top-of-wallet now so you reap the interchange income rewards later. Being top-of-wallet no longer is limited to a… Read more »

Increasing a Credit Card Portfolio through Targeted Marketing

While credit unions often focus on bringing in new members, it is equally important to communicate special offers to existing members to expand their usage of services available to them through their credit union. ACH data is a valuable source of information that credit unions can access to target their members at just the right… Read more »